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	<title>Diamond Gemstone</title>
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	<link>http://diamondgemstone.com</link>
	<description>Your Source for Diamond Knowledge</description>
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		<title>The Four C’s: Part Four – Cut</title>
		<link>http://diamondgemstone.com/the-four-c%e2%80%99s-part-four-cut.html</link>
		<comments>http://diamondgemstone.com/the-four-c%e2%80%99s-part-four-cut.html#comments</comments>
		<pubDate>Fri, 16 Sep 2011 20:38:47 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Cut]]></category>
		<category><![CDATA[Diamond]]></category>
		<category><![CDATA[Diamond Education]]></category>
		<category><![CDATA[Diamond Engagement Ring]]></category>
		<category><![CDATA[Diamond Help]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[Engagement Ring]]></category>
		<category><![CDATA[engagement rings]]></category>
		<category><![CDATA[Four C's]]></category>
		<category><![CDATA[Shane Co.]]></category>
		<category><![CDATA[shane company]]></category>
		<category><![CDATA[your friend in the diamond business]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=217</guid>
		<description><![CDATA[In this blog post we will discuss the last of the Four Cs which is known as the diamond’s cut. The cut can also be referred to as the diamond’s “make” and is extremely important because it directly influences the diamond’s brilliance, or sparkle. Obviously, when it comes to diamonds, sparkle is what catches the [...]]]></description>
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		<title>The Four C’s: Part Three – Clarity</title>
		<link>http://diamondgemstone.com/clarity.html</link>
		<comments>http://diamondgemstone.com/clarity.html#comments</comments>
		<pubDate>Thu, 18 Aug 2011 17:17:51 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Cut]]></category>
		<category><![CDATA[Diamond]]></category>
		<category><![CDATA[Diamond Education]]></category>
		<category><![CDATA[Diamond Engagement Ring]]></category>
		<category><![CDATA[Diamond Help]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[Engagement Ring]]></category>
		<category><![CDATA[Four C's]]></category>
		<category><![CDATA[Shane Co. Shane Company]]></category>
		<category><![CDATA[your friend in the diamond business]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=180</guid>
		<description><![CDATA[With this blog post we will delve into one of the Four Cs called clarity. Clarity refers to the stone’s purity and is evaluated while viewing the diamond under 10x magnification. Almost all diamonds contain small natural birthmarks that are present to different degrees. Nature is almost never perfect and because diamonds are natural, that [...]]]></description>
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		<title>The Four C’s: Part Two – Color</title>
		<link>http://diamondgemstone.com/the-four-c%e2%80%99s-part-two-%e2%80%93-color.html</link>
		<comments>http://diamondgemstone.com/the-four-c%e2%80%99s-part-two-%e2%80%93-color.html#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:07:22 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Anniversary Ring]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Cut]]></category>
		<category><![CDATA[Diamond]]></category>
		<category><![CDATA[Diamond Engagement Ring]]></category>
		<category><![CDATA[Engagement Ring]]></category>
		<category><![CDATA[Four C's]]></category>
		<category><![CDATA[Shane Co.]]></category>
		<category><![CDATA[shane company]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=155</guid>
		<description><![CDATA[In this blog post we will be taking a look at color, and what you should look at when evaluating a diamond. Why is less color more valuable? The less color that can found in a diamond is considered to be more rare, and as such, more valuable. As with everything there is an exception [...]]]></description>
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		<title>The Four C’s: Part One – Carat</title>
		<link>http://diamondgemstone.com/the-four-c%e2%80%99s-part-one-%e2%80%93-carat.html</link>
		<comments>http://diamondgemstone.com/the-four-c%e2%80%99s-part-one-%e2%80%93-carat.html#comments</comments>
		<pubDate>Thu, 21 Jul 2011 17:10:36 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Carat Weight]]></category>
		<category><![CDATA[Diamond Education]]></category>
		<category><![CDATA[Diamond Engagement Ring]]></category>
		<category><![CDATA[Diamond Engagement Rings]]></category>
		<category><![CDATA[Diamond Help]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[Four C's]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=139</guid>
		<description><![CDATA[Introduction When selecting a diamond engagement ring, there are many factors to consider prior to making a purchase. The task might seem daunting at first, but with a little bit of knowledge you can walk into any showroom feeling confident in making an educated purchase. When evaluating a diamond, it is best to look at [...]]]></description>
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		</item>
		<item>
		<title>A Day In The Life Of A Diamond Buyer</title>
		<link>http://diamondgemstone.com/a-day-in-the-life-of-a-diamond-buyer.html</link>
		<comments>http://diamondgemstone.com/a-day-in-the-life-of-a-diamond-buyer.html#comments</comments>
		<pubDate>Wed, 27 Apr 2011 21:31:05 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[engagement rings]]></category>
		<category><![CDATA[Pearls]]></category>
		<category><![CDATA[platinum]]></category>
		<category><![CDATA[rubies]]></category>
		<category><![CDATA[sapphires]]></category>
		<category><![CDATA[Shane Co.]]></category>
		<category><![CDATA[shane company]]></category>
		<category><![CDATA[tom shane]]></category>
		<category><![CDATA[white gold]]></category>
		<category><![CDATA[yellow gold]]></category>
		<category><![CDATA[your friend in the diamond business]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=90</guid>
		<description><![CDATA[It is 10 pm in Denver, CO.  I am currently in Tel Aviv, Israel where it is 7 am the next day, and I am wide awake and ready to go to work and grab a bite to eat.  I love Mediterranean breakfasts. As I eat the many tasty foods, I speak with my wife [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Valentine&#8217;s Day</title>
		<link>http://diamondgemstone.com/valentines-day.html</link>
		<comments>http://diamondgemstone.com/valentines-day.html#comments</comments>
		<pubDate>Fri, 18 Feb 2011 22:01:28 +0000</pubDate>
		<dc:creator>Russ B., EVP of Store Operations, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Engagement Rings]]></category>
		<category><![CDATA[Valentine's Day]]></category>
		<category><![CDATA[Diamond Engagement Rings]]></category>
		<category><![CDATA[Fancy Colored Sapphires]]></category>
		<category><![CDATA[Pearls]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=80</guid>
		<description><![CDATA[As we finish up the Valentine’s Day celebration, I am proud to say that we helped thousands of people celebrate their lives together.  What fun it is to help men and women select precious gemstones to give to their loved ones.  It is always so satisfying to help a young man pick out a pearl [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing Our Rings, an Insider’s Look</title>
		<link>http://diamondgemstone.com/designing-our-rings-an-insider%e2%80%99s-look.html</link>
		<comments>http://diamondgemstone.com/designing-our-rings-an-insider%e2%80%99s-look.html#comments</comments>
		<pubDate>Thu, 11 Nov 2010 20:55:30 +0000</pubDate>
		<dc:creator>Deb. H., Director of Merchandising, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Engagement Rings]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Diamond Engagement Ring]]></category>
		<category><![CDATA[Salt Lake City Jewelry]]></category>
		<category><![CDATA[Shane Co.]]></category>
		<category><![CDATA[White Gold Engagement Ring]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=73</guid>
		<description><![CDATA[I am on my way to Shane Co.’s Salt Lake City jewelry store. I love to spend time with the staff at our stores. This gives me time to get ideas of what our customers are looking for so that we can design styles to fit their preferences.  The experience of actually watching sales happen, [...]]]></description>
		<wfw:commentRss>http://diamondgemstone.com/designing-our-rings-an-insider%e2%80%99s-look.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hand-Matching Diamonds: True Quality is Revealed in the Details</title>
		<link>http://diamondgemstone.com/hand-matching-diamonds-true-quality-is-revealed-in-the-details.html</link>
		<comments>http://diamondgemstone.com/hand-matching-diamonds-true-quality-is-revealed-in-the-details.html#comments</comments>
		<pubDate>Wed, 06 Oct 2010 19:14:24 +0000</pubDate>
		<dc:creator>Brian B., Diamond Grader/Sorter, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>
		<category><![CDATA[Engagement Rings]]></category>
		<category><![CDATA[Louisville Jewelry Stores]]></category>
		<category><![CDATA[Nashville Jewelry Stores]]></category>
		<category><![CDATA[Platinum Engagement Ring]]></category>
		<category><![CDATA[Shane Co.]]></category>
		<category><![CDATA[White Gold Engagement Ring]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=68</guid>
		<description><![CDATA[It’s usually under closer examination that one understands the quality of a particular item.  At Shane Co. we encourage you to take a closer look when you are shopping for a diamond engagement ring.  In fact, we educate you as to the various qualities of diamonds and demonstrate the differences by way of examples.  Once [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Your Engagement Ring Dreams Come True</title>
		<link>http://diamondgemstone.com/making-your-engagement-ring-dreams-come-true.html</link>
		<comments>http://diamondgemstone.com/making-your-engagement-ring-dreams-come-true.html#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:07:30 +0000</pubDate>
		<dc:creator>Alicia D., Buyer-Bridal &#38; Fashion, Shane Co.</dc:creator>
				<category><![CDATA[Engagement Rings]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=47</guid>
		<description><![CDATA[As an engagement and wedding ring buyer for Shane Co., my job is to make dreams come true.  Most little girls dream about their wedding day and what their wedding rings will look like.  I travel extensively researching trends and listening to brides so that I can develop that special engagement ring that will make [...]]]></description>
		<wfw:commentRss>http://diamondgemstone.com/making-your-engagement-ring-dreams-come-true.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are Diamonds and Why Do They Sparkle?</title>
		<link>http://diamondgemstone.com/what-are-diamonds-and-why-do-they-sparkle.html</link>
		<comments>http://diamondgemstone.com/what-are-diamonds-and-why-do-they-sparkle.html#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:58:07 +0000</pubDate>
		<dc:creator>Edward W., V.P. of Diamonds, Shane Co.</dc:creator>
				<category><![CDATA[Diamonds]]></category>

		<guid isPermaLink="false">http://diamondgemstone.com/?p=44</guid>
		<description><![CDATA[Diamonds, with their mesmerizing bursts of light and unparalleled beauty, have captured the human imagination for centuries. Yet the cut and polished diamonds you see, for example, in engagement rings, bear little resemblance to their original form. Diamond, the hardest known substance, is made entirely of carbon. Diamonds form over billions of years and as [...]]]></description>
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